Top Story


Home >> Media – Print >> Article

Financial Express relaunches its supplement ‘Brandwagon’

Font Size   16
Financial Express relaunches its supplement ‘Brandwagon’

Financial Express has announced the re-launch of its supplement ‘Brandwagon’, which will be distributed with The Financial Express newspaper every Tuesday. The content would comprise expert columns on marketing, advertising and media with debates and interviews with both practitioners and theorists of the marketing game.

Commenting on the re-launch, Shankar Rao Shinde, Marketing Head, Indian Express, said, “We have decided to re-launch ‘Brandwagon’ with the Financial Express every Tuesday simply because we believe there was no such supplement or publication that was consumer focused. I believe ‘Brandwagon’ will help marketers better understand their customers and ultimately initiate processes that would help expand their market share.”

Shinde further said that apart from readers, ‘Brandwagon’ offered a lot to the advertisers as well. “Since our target audience is a person who has a higher propensity to spend, plus we have an image that fits with brands of most sectors of the economy, I believe that the supplement provides great value for the advertiser as well.”

On the marketing front, the paper is strongly looking at the Internet medium, particularly on the popular Indian trade portals. Apart from the Internet, a lot of direct marketing activities would also be initiated. Senior marketing managers, account planners and management students form the supplement’s target audience.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.