Top Story


Home >> Media – Print >> Article

Filmi Duniya goes all colour, plans English edition by 2009

Font Size   16
Filmi Duniya goes all colour, plans English edition by 2009

Hindi film magazine Filmi Duniya plans to come up with an English edition by 2009. The magazine also plans to come up with more regional language editions thereafter.

“After acquiring the magazine from Narendra Gupta in May 2007, we have made many changes. Now the magazine is all colour, while earlier it was only 20 per cent colour. The the newsprint has also been replaced with glossy papers,” said V K Chopra, Editor, Filmi Duniya.

Other changes include increase in the number of pages from 100 pages to 130 pages. “The magazine is now a complete film gossip magazine. We have removed the short stories that used to appear earlier. Our target group is mainly housewives,” added Chopra.

“According to the IRS 2007 R-2 readership figures, the magazine is the No. 1 Hindi film magazine. Eighty-three per cent of our readers are below 40 years. Filmi Duniya is equally popular amongst male and female readers, and in both urban and rural markets,” Chopra further said.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular