Top Story

e4m_logo.png

Home >> Media – Print >> Article

Festive Spends: Videocon in exclusive deal with DNA for 30 full-page ads

29-September-2009
Font Size   16
Festive Spends: Videocon in exclusive deal with DNA for 30 full-page ads

Videocon has entered into an exclusive deal with DNA that will see the paper carry 30 full-page ads of Videocon in the papers Mumbai, Pune, Bangalore, Ahmedabad, Surat and Jaipur editions. The deal will continue to till October 18.

Elaborating on the deal, Sanjeev Kotnala, VP - Brandcomm, Bhaskar Group, said, “DNA inked the deal with Videocon for 30 full pages across the six editions in Mumbai, Pune, Bangalore, Ahmedabad, Surat and Jaipur. The deal is unique in terms of quantum of full pages to be released within the Navratri and Diwali festival period. We know that the so-called positive sentiments of the market and the consumer are no longer just a sentiments and the positivity is a reality.”

He further said, “Festival period is an important part of any marketer’s plans, and Indian consumers by nature are known to splurge on durable purchase during this period as the days are considered auspicious in nature. It is an attempt to encash on the current festival period in these centers by increasing footfalls in the showrooms.”

The deal has been routed through an agency called Confidence.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular