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Express campaign to motivate youngsters to cast their votes

13-March-2004
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Express campaign to motivate youngsters to cast their votes

The Indian Express group has initiated the ‘Black Ink on your Nail’ campaign to motivate and mobilise today’s youth to cast their vote. This two month long mammoth campaign will run across nine cities in India.

The campaign is aimed at educating youngsters about their right to choose their representative and the processes involved during elections. It will attempt to engage them in a discussion about their problems and issues and motivate them to make a difference by casting their vote.

The essence of the entire campaign is to strongly associate with the young audience and aim at making the ‘Black ink on your nail’ a sign to be proud of.

The campaign is supported by corporate bigwigs, film personalities, social activists, sportspersons and celebrities from all walks of life. The campaign will be spread across press, print, television, radio, outdoors and the internet with a series of on ground promotions. These promotions will cover colleges, universities, malls, multiplexes, parks, railway stations, clubs etc.

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The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)