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Emami defers launch of Madhuri Dixit range

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Emami defers launch of Madhuri Dixit range

Emami Group of companies has deferred the launch of Madhur Dixit range of cosmetic. Called Madhuri’s Beauty Secret, the personal and skincare range was slated for a launch in October.

Owing to recession and declining consumer spends the launch has been rescheduled for February-March 2002. The company had earmarked Rs 25 crore as advertising and marketing budget for the launch.

Confirming the move to postpone the launch, Preety Surekha, brand director said that the decision was taken keeping the market conditions in mind even though the company has been ready with the products.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)