Top Story

e4m_logo.png

Home >> Media – Print >> Article

Electrolux to sell 1 million refrigerators

07-December-2000
Font Size   16
Electrolux to sell 1 million refrigerators

Electrolux India, an AB Electrolux group company, has set an ambitious target of selling 1 million refrigerators and 1.5 lakh top load washing machines in 2001. This apart, the company plans a major line-up of products to launch shortly.

The white goods major launched its Electrolux White Westinghouse air-conditioners and Electrolux cooking range today in Bangalore. The company plans to establish 50 franchised outlets across the country, which will exclusively showcase only Electrolux products.

To effectively market and distribute the new products, the company will rely on its 3,200-strong dealer network. The marketing spend over the brand will be around Rs 15 crore.

Electrolux's presence in India dates back to 1982 when it acquired 40 per cent stake in Eureka Forbes. Its India operations got a boost by acquiring 51 per cent stake in Maharaja International. It holds a majority stake in three companies, Electrolux Kelvinator, Electrolux India and Intron. Electrolux has 3,800 employees and has 17 branches and four regional offices. The company's market share in refrigerators has grown to 28 per cent.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube