Top Story


Home >> Media – Print >> Article

Economic Times launches ET Panache in Mumbai

Font Size   16
Economic Times launches ET Panache in Mumbai

The Economic Times has launched ET Panache, a lifestyle and leisure accompaniment to the main newspaper. The club class of lifestyle products, ET Panache is ET’s stylish nod to bigwigs, honchos, top guns – be it in India Inc, sports, politics, Bollywood, et al.

ET Panache is their world, a reflection of their pursuits and their leisure, a mirror to their choices and their thoughts. From the opulence of their homes to the wheels they drive, from their lavish bashes to their secret getaways, from power dressing and exotic foods to executive health and wellness, this six-page supplement will cover it all.

Lists, recommendations, reviews, opinions, DIYs, great finds and more, constitute the staple for ET Panache, even as it delves in-depth into the rarefied universe of upscale travel, dining, wellness and style.

Commenting on the launch, Ravi Dhariwal, CEO, BCCL said, “ET Panache is a reflection of the lives of today’s young readers – busy, driven, and ambitious and forever pursuing new dreams.”

ET Panache has been launched in Mumbai, and will be available along with The Economic Times every Wednesday, Thursday and Friday.

Tags ET Panache Ravi Dhariwal

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by