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Economic Times launches ET Panache in Mumbai

02-April-2014
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Economic Times launches ET Panache in Mumbai

The Economic Times has launched ET Panache, a lifestyle and leisure accompaniment to the main newspaper. The club class of lifestyle products, ET Panache is ET’s stylish nod to bigwigs, honchos, top guns – be it in India Inc, sports, politics, Bollywood, et al.

ET Panache is their world, a reflection of their pursuits and their leisure, a mirror to their choices and their thoughts. From the opulence of their homes to the wheels they drive, from their lavish bashes to their secret getaways, from power dressing and exotic foods to executive health and wellness, this six-page supplement will cover it all.

Lists, recommendations, reviews, opinions, DIYs, great finds and more, constitute the staple for ET Panache, even as it delves in-depth into the rarefied universe of upscale travel, dining, wellness and style.

Commenting on the launch, Ravi Dhariwal, CEO, BCCL said, “ET Panache is a reflection of the lives of today’s young readers – busy, driven, and ambitious and forever pursuing new dreams.”

ET Panache has been launched in Mumbai, and will be available along with The Economic Times every Wednesday, Thursday and Friday.

Tags ET Panache Ravi Dhariwal

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Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

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