Top Story

e4m_logo.png

Home >> Media – Print >> Article

DNA's Tejash Kothari joins BBC

03-January-2015
Font Size   16
DNA's Tejash Kothari joins BBC

Tejash Kothari, AVP, Marketing at DNA - Diligent Media Corporation Ltd, Mumbai (DNA ), has joined BBC India as Marketing Manager for India. His first day was 2nd January, 2015. Kothari has spent nearly five years at DNA.   His new role includes marketing for World News and BBC.com in India, and even World Service in Asia.

“It has  been four and half years at DNA and I must say it has been an enriching experience .I have had the opportunity to grow from a brand manager to heading the marketing at DNA, I’m happy and proud that I’ve been able to help the brand with few marquee properties that has made a national mark. DNA I CAN Women's Half Marathon being the closest to me. I look forward to taking up my new role at BBC where I would represent marketing for India,” said Kothari.


Kothari who joined DNA in July 2010, leverages ten years of industry experience, his previous stints include Gini and Jony, Texport Garments. 

At DNA, Kothari spearheaded marketing function and was responsible for national marketing, brand management, product management, build loyalty - reader connect & engagement, strategic & tactical alliances and create as well as manage intellectual properties for brand.

Tags DNA Tejash Kothari

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by