Top Story


Home >> Media – Print >> Article

DNA setting up marketing team for South, weans away two senior TOI Response hands

Font Size   16
DNA setting up marketing team for South, weans away two senior TOI Response hands

The print wars of Mumbai are traveling down South. DNA is putting together its marketing team in South India, and has appointed Pratap Ravindranath, DGM – Response, Times of India, Bangalore, as its South Head. Joining him will be another TOI hand Arun Sequeira, Deputy Chief Manager with TOI, Bangalore, who will now head Bangalore operations for DNA as its Chief Manager.

Speaking to exchange4media on the new assignment, Ravindranath said, “The mandate is clearly to get started in these markets as soon as possible. The focus I think will be on Chennai, Bangalore and Hyderabad, besides Cochin, which is also important. Right now, we’re looking out for people in Hyderabad and Chennai across levels.”

“It’s something new and exciting, and Bangalore is a large market. It’s going to be a challenging task,” said Arun Sequeira, who has been with the TOI for 12 years now, the last two of which have been in Bangalore. Before this stint, he was with the publication’s Chennai office.

Sources indicate that initially the marketing team for South India will have 15 persons. Ravindranath will move into his new role in the first week of July, after eight years in his present stint at TOI Bangalore. Prior to this, he was at Modi Xerox. His earlier stints at TOI include assignments at the publication’s Chennai and Hyderabad offices.

Sometime in the recent past, a salary revision (mid-year correction) by the TOI was carried out at its offices including Bangalore. The Hindu too, had a pay revision recently, which it termed as ‘more than routine’.

It is also leant that journalists from Chennai are being wooed by the Mumbai papers. While most of them are being offered desk jobs, given that they do not know the city, in some cases the pay offered is said to be twice of what they were presently drawing at Chennai. While Mumbai Mirror and DNA are said to be engaged in the process, DNA is also scouting for people on the editorial side for its South bureaus.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube