Top Story

e4m_logo.png

Home >> Media – Print >> Article

DLA Group’s Vikassheel Bharat eyes burgeoning up-country markets of Hindi heartland

04-June-2009
Font Size   16
DLA Group’s Vikassheel Bharat eyes burgeoning up-country markets of Hindi heartland

Vikassheel Bharat, the third publication from DLA Group of Agra, is set for launch on June 16, 2009. DLA had acquired this 25-year old newspaper brand from its erstwhile owners, and after restructuring the product and the genre, is launching the paper with objective to tap the semi-urban and rural Hindi readers spread over the Hindi heartland.

DLA had put this newspaper brand on the drawing board to re-create and re-structure it as a fortnightly tabloid to tap the ever growing markets of 1 lakh populated cities in Uttar Pradesh, Uttarakhand, Haryana, Punjab Bihar, and Madhya Pradesh.

The publication will be priced at Rs 10 and have 28 tabloid-sized pages of content, all in color pages. The group has drawn up extensive promotional plans in the countryside to promote the publication.

The publication will have a content mix with a cover page dealing with story highlights with a picture of the fortnight; general astrology, agro-astrology with region wise weather forecast for the fortnight; educate readers on consumerism; State and Central Government notifications that have a bearing on the rural populace; new product launches for the rural markets.

The paper would also discuss in detail rural marketing strategies adopted by FMCG companies, prospects of developing new market structures in rural India, consumption patterns of different categories of consumer products in different rural markets, land prices, property market information, youth activities, sports, issues related to women, etc.

The content aims to cater to a TG comprising small businessmen, petty traders, countryside youth and students, literate housewives and people engaged in cottage industries, live stock and agriculture, etc. It will encompass all genres of news and views that are important to the rural and small markets of the countryside.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.