Home >> Media–Print >> Article

Dinamalar launches e-paper; e-commerce to take off before end of 2005

11-November-2005
Font Size   16
Dinamalar launches e-paper; e-commerce to take off before end of 2005

Tamil daily Dinamalar has taken an e-paper avatar, almost 10 years after it went online. The e-paper, to which access is free at present, claims to have recorded 15,000 registrations within 10 days of its launch.

“The e-paper is something we have been contemplating for some time now. The response has been very good so far. We have received feedback from readers saying they wouldn’t mind paying to read the e-paper, even. As of now, nothing has been decided on to make it a paid access e-paper,” said R Rangarajan, Advertisement Manager, Dinamalar.

The registrations only reflect the number of people who have chosen to view enlarged versions of the individual stories or ads, and the total number of people reading the e-paper would be higher. The newspaper’s site claims hits of between 2.5 and 3 lakh per day. With the e-paper, there is no need to download Tamil fonts to read the news, and the feel of reading the print edition is recreated to a higher extent.

The response to the e-paper had ‘surprisingly’ been from all across, including Tamil Nadu, said Rangarajan. “People reading the e-paper are as many from the US and UK as from Madurai, Coimbatore and Chennai. We started with the main paper and are gradually incorporating the supplements now on the e-paper. We want to ensure that all the supplements and booklets which are available with the newspaper are made available to the e-paper readers also,” he added.

The publication is in the process of introducing ‘a lot of value additions’ to its website as well. A lot of thought and discussion had gone in to related aspects, Rangarajan explained, adding, “We are in the process of zeroing down on partners with whom to enter the e-commerce space. We will look at e-commerce on the site by December this year.”

While the set of advertisers for the paper’s website and the print edition are very different, the ads are reproduced as they appear in the print edition on the e-paper, at no extra cost. The spokesperson said that the publication will look into ‘various combinations’ before freezing on a structure for advertising on the e-paper.

That the publication is actively contemplating going pay with the online versions is apparent. “No time frame has been fixed, but we eventually we see the online version going pay,” said Rangarajan.

At present though, the focus is on stabilising the e-paper, which reaches out to Tamilians the world over at 5.30 am IST. Dinamalar claims to be the first Tamil newspaper from Tamil Nadu to have launched an e-paper.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey