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DIAL, Outlook Group to launch ‘Outlook Lounge’ for Delhi Airport in August

01-August-2008
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DIAL, Outlook Group to launch ‘Outlook Lounge’ for Delhi Airport in August

Delhi International Airport Pvt Ltd (DIAL) and Outlook Group have entered into an agreement to launch a premium monthly magazine, ‘Outlook Lounge’, catering to air travellers. The magazine will be made available to passengers for free at all terminals of the IGI Airport in Delhi.

‘Outlook Lounge’ aims to provide an entertaining and involving mix on travel, lifestyle and leisure content for the air traveler. The magazine promises quality content with a well balanced mix of exotic destinations, latest gizmos, latest trends, lifestyle, entertainment, financial planning, aviation updates and health advice, along with a blend of reviews on movies, music, books, etc.

BS Shantharaju, CEO, DIAL, said, “DIAL is happy to partner with the Outlook Group to launch this magazine for the passengers. It will not only provide passengers the latest updates in the development of the IGI Airport, but provide wholesome infotainment as well.”

For the Outlook Group, this will be another foray into a new territory and Publisher Maheshwer Peri is quite upbeat about the launch.

He said, “We always felt that we should enter the custom publishing market when the best opportunity comes our way. We are happy that we have been chosen to cater to the readership requirements of the travellers at the Delhi Airport. It is a great opportunity for us and we are committed to publishing the best magazine catering to air travellers in India.”

The Outlook Group has launched various publications in addition to its flagship brand ‘Outlook’, the weekly news magazine. Having successfully launched various leading publications like ‘Outlook Money’, ‘Outlook Business’, ‘Outlook Traveller’ and ‘Outlook Profit’, the Group has established itself as a pioneer in these genres. The Outlook Group has also entered into international alliances and now publishes licensed editions of ‘Marie Claire’, ‘Geo’ and ‘People’ in India, besides handling marketing, distribution and advertising of ‘Newsweek’ and distribution of ‘Business Week’.

DIAL is a consortium led by the GMR Group, Airports Authority of India, Fraport & Eramen, Malaysia, and India Development Fund. DIAL is currently working towards the modernisation and restructuring of the Delhi Airport. The project being developed by DIAL under public-private partnership has been given the mandate to finance, design, build, operate and maintain the Delhi Airport for 30 years with an option to extend it by another 30 years.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)