Top Story


Home >> Media – Print >> Article

Deccan Herald and Prajavani optimistic about their circulation figures

Font Size   16
Deccan Herald and Prajavani optimistic about their circulation figures

Deccan Herald and Prajavani, published by the Printers (Mysore) Private Limited, are gunning for growth on numbers. In a step towards this direction, D B Dutta, GM (Advertising) of the group, has been elevated as GM (Marketing). He will now handle the advertising and circulation functions for the group.

Dutta, who moved in from ABP, Kolkata, around two years ago, is bullish on the Karnataka market. Speaking to exchange4media, he said, “In a market like Karnataka, there is a huge potential lying untapped. We have been growing consistently but soon you will see a lot more initiatives, innovations and promotions to boost the numbers of both Prajavani and Deccan Herald. The media business has become very aggressive. You need to understand customer needs and advertiser needs today to grow.”

Deccan Herald and Prajavani enjoy circulation figures of 1,61,232 and 4,48,583 respectively (July – Dec, 2004: ABC). The growth trajectory has been steady for both from figures of 1,52,908 and 3,43,841 respectively for the previous six months (Jan – June, 2004: ABC).

The new GM Marketing, who will continue to report into JMD K N Tilak Kumar, said there is scope for increased growth. “I think in a market like Karnataka, we would look at a figure of two and two and a half lakhs for Deccan Herald and five and a half to six lakhs for Prajavani, ” he said.

In the Karnataka market, the leading English daily is the Times of India, with a circulation of 3,46,761 lakhs and the leading Kannada daily is Vijaya Karnataka, with 6,26,279 lakhs (Both July to Dec 2004, Source: ABC). Deccan Herald and Prajavani, are both at second place in the market in terms of circulation.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds