Top Story

e4m_logo.png

Home >> Media – Print >> Article

DB Group's Mitti Ke Ganesh concludes in Gujarat, MP, Maharashtra & Chhattisgarh

25-October-2014
Font Size   16
DB Group's Mitti Ke Ganesh concludes in Gujarat, MP, Maharashtra & Chhattisgarh

‘Mitti Ke Ganesh’, a social campaign by Dainik Bhaskar Group, which is driven by the group’s vision to bring about socio economical change. Dainik Bhaskar through this campaign urged people to use Ganesh idols made of clay and natural colors. The campaign focused on four states Gujarat, Maharashtra, Madhya Pradesh and Chhattisgarh where the festival is celebrated with huge enthusiasm. The campaign reached out to its readers and the society at large, to sensitize them on the hazards of using Ganesh idols made of plaster of Paris with chemical paint and encourage them to buy Ganesh idol made of clay and immerse the idol at their homes in a water container, which was also endorsed by spiritual gurus of the country. The campaign used 360° approach by using print, hoardings, digital, FM, posters and societal events. The campaign concluded by wishing the citizens through innovative outdoor campaign.

Commenting on the campaign, Vinay Maheshwari, Senior Vice President, Sales and Market Development and Brand Marketing, Dainik Bhaskar Group said, “This initiative is our way of giving back to the society. Even if we manage to influence a small section of the society, we can make a positive impact on the environment. Depleting water table and contamination are the two major threats to the mankind and if we don’t address these issues immediately we will have to face the consequences in future. I would urge people of our country to keep environment in mind while celebrating festivals.”

‘Mitti Ke Ganesh’ was initiated in 2013 by Dainik Bhaskar Group; basis the ground learning, it was observed that during Ganpati Visarjan major water bodies are polluted. This contaminated water is responsible for various diseases.

Tags Mitti Ke Ganesh Dainik Bhaskar Group Vinay Maheshwari

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...