Top Story


Home >> Media – Print >> Article

DB Group launches Muzaffarpur, Gaya and 7 district editions in Bihar

Font Size   16
DB Group launches Muzaffarpur, Gaya and 7 district editions in Bihar

D B Corp (Dainik Bhaskar Group) has successfully completed its roll-out in Bihar. The publication launched the Muzaffarpur edition on August 8th and Gaya edition on August 4th alongside the simultaneous launch of 7 district editions in Hajipur, Purnea, Biharsharif / Nalanda, Arrah, Chhapra, Samastipur and Darbhanga. In Bihar, Dainik Bhaskar now has presence in Patna, Bhagalpur, Gaya and Muzaffarpur. With these launches, Dainik Bhaskar Group now publishes 6 newspapers with 61 editions in 14 states across India.

A similar launch strategy was adopted for the Muzaffarpur and Gaya as followed in Bhagalpur and Patna. The success of both launches hinged on the intensive pre-launch personal contact campaign implemented to achieve target circulation that also directed the launch marketing strategies to create high-impact brand recall and visibility amongst local readers.
The Muzaffarpur launch strategy primarily centred on 4 main pillars:

•         A thorough understanding of the local market
•         Knowledge of local readership behavior
•         Research to gauge on-ground reader needs and the opportunity to service the gap
•         Seamless implementation of launch

A total of 165,643 commercial establishments and households in Muzaffarpur were contacted through the personal contact programme which was the first phase. This was critical in setting the momentum of the launch by understanding core insights of readership behavior, preferences, needs, while also highlighting the Dainik Bhaskar brand values and strengths and utilising the opportunity to build strong reader connect.

Key inputs of the personal contact program in Muzaffarpur, have been distilled to create the Muzaffarpur edition of Dainik Bhaskar that addresses actual reader’s needs through issues they have identified as core and significant to the development of the local region and State. Some of these issues span urgent need to stem corruption, bring strict law and order control, better focus on hyper-local news and issues like consistent challenges of water-logging and growing traffic impediments, in addition to better coverage of national news and quality political analysis. The survey also revealed issues preferred by women readers who spend quality time reading the papers in the afternoon and weekends – with demand for better quality supplements covering parenting challenges, international news on education and overall well-being,

Tags Dainik Bhaskar Muzaffarpur Gaya

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.