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DAVP announces new ad policy favouring small and medium papers

03-October-2007
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DAVP announces new ad policy favouring small and medium papers

Minister for Information and Broadcasting and Parliamentary Affairs, Priya Ranjan Dasmunsi, has announced a revised policy for the Directorate of Visual Publicity (DAVP), providing additional advertisement policy package for small and medium newspapers and increased assistance and concession to papers in regional languages.

The new DAVP policy is focused on the special efforts being made to increase support to newspapers in languages like Bodo, Dogri, Kashmiri, Khasi, Konkani, Maithili, Manipuri, Nepali, Sanskrit, Santhali, Sindhi, Urdu and tribal language newspapers published in Jammu and Kashmir, Andaman and Nicobar Islands, the North Eastern states as well as those published in backward, hilly, border and remote areas.

The DAVP ad quota has been enhanced from the existing 10 per cent to 15 per cent for small papers, while for medium papers it has been hiked from 30 per cent to 35 per cent. Public sector undertakings, autonomous bodies and societies have been given the freedom to directly give classified and display advertisements to empanelled newspapers at DAVP rates, subject to adherence to prescribed percentage ceiling as laid down in the new DAVP Advertisement Policy. All Ministries/Departments/attached and subordinate offices/field offices of the Government of India can also issue tender notices directly to the empanelled newspapers at DAVP rates.

The requirement of minimum publication time limit for empanelment of all regional and other language small and medium newspapers has been reduced from the existing 36 months to 18 months. In a major concession, small newspapers with a circulation of up to 25,000 have been exempted from the mandatory circulation check for empanelment with DAVP. The earlier limit was 6,000.

For quick grievance redressal, power of review has been vested with the I&B Ministry. A 60-day limit has been fixed for quick grievance redressal regarding the issuing or making the payment against the DAVP ads.

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