Top Story


Home >> Media – Print >> Article

Dainik Swadesh to re-launch in Jabalpur

Font Size   16
Dainik Swadesh to re-launch in Jabalpur

A thirty year old Hindi newspaper of Madhya Pradesh, Dainik Swadesh, is all set to re-launch its Jabalpur edition on November 1, 2010. With this re-launch, the Jabalpur edition of the newspaper will also celebrate its 22nd anniversary. This re-launch will take the newspaper through the content, design and layout changes; however, the cover price of the newspaper remains same at Rs 1.50.

With this development the readers of the newspaper will get to read more pages with slight changes in the content part as well. Speaking on this development, Akshat Sharma, Managing Editor, said, “We are set to re-launch our all products in the various markets and this is a part of that line of developments. Before this, we had re-launched our Bhopal edition and we had got good responses on that.”

The group has set a new printing machine in Bhopal in the month of July this year to re-launch Bhopal edition. The newspaper is zeroing-in the local market of the Jabalpur for the ad revenue. “We are focusing more on the local and private advertisers. We would like to target small advertisers also in the region,” added Sharma.

Apart from Madhya Pradesh (MP) market, Dainik Swadesh is available in Chattisgarh and Nagpur (Vidarbha) regions too. While in MP it has total three editions, in Chattisgarh and Vidarbha it has got two and one editions, respectively. To make is digital presence more robust, in the month of the July, newspaper had launched a Hindi website and an e-paper.

Tags Nitin Pandey Madhya Pradesh

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3