Top Story

e4m_logo.png

Home >> Media – Print >> Article

Dainik Jagran to launch travel & tourism monthly supplement

25-June-2004
Font Size   16
Dainik Jagran to launch travel & tourism monthly supplement

Leading Hindi daily ‘Dainik Jagran’ is all set to launch ‘Yatra’ – a monthly supplement on travel and tourism. The four-page colour supplement on glazed newsprint will hit the stands on June 27. It will be the first national Hindi daily to come out with a separate section on travel and tourism.

Shailesh Gupta, Director, Jagran Group, says the decision to launch the supplement was taken after almost four months of market research. English dailies have been coming out with travel and tourism supplements for a long time. Such supplements have a good mix of both national and international tourism advertisers. “The vast business opportunity as well as reader interests motivated us to launch Yatra,” Gupta said.

‘Dainik Jagran’ has an urban readership of 8.42 million (source: IRS R1 2003) and they will constitute the target readership for the new supplement. The content of ‘Yatra’ will be a mix of in-bound and outbound tourist destinations.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular