Top Story

e4m_logo.png

Home >> Media – Print >> Article

Dainik Jagran plans to launch supplement <i>Khet Khalihaan</i> nationally

28-October-2004
Font Size   16
Dainik Jagran plans to launch supplement <i>Khet Khalihaan</i> nationally

Leading Hindi daily Dainik Jagran is planning to give a boost to the circulation of its supplement Khet Khalihaan. Sanjay Gupta, CEO, said, eyeing a great potential for the supplement among farmers the supplement will now be circulated in the coming months with all 25 editions of Jagran across the country. The supplement at present is being distributed in the upcountry areas of the editions in UP and Uttranchal.

Present readership of the supplement is measured at around 65 lakh. Sharing details on the promotional activities undertaken for promotion of the supplement, Gupta said extensive in-house ads have been carried in UP editions of the paper. Khet Khalihaan has been associated with various Kissan Melas, organised by universities and private players to educate farmers. The supplement enjoys association with universities like Chandra Shekhar Azad Krishi Vishwavidyalaya, Kanpur for eastern UP and GB Pant University, Pant Nagar for Western UP. These two universities organise Kissan Melas, Seminars and other informative programmes for farmers, frequently in various cities of UP. At the village level, Dainik Jagran organises interactive forums and cultural activities to create awareness about Khet Khalihaan amongst farmers, he informed.

The main objective behind launching Khet Khalihaan is to create awareness about the latest agriculture techniques amongst farmers. It will also be beneficial for the companies and manufacturers targeting rural market for their products. Presently the tabloid is available in four-colour pages and has articles on the appropriate seasonal crop, health and hygiene, apiculture, sericulture, poultry, column on what to do in the coming season and alternate business for farmers in non-agricultural season. In addition to this, the supplement also carries two sponsored columns for questions and answer related to animal and farming. Primarily the articles, answers for frequently ask questions, photographs and contents of Khet Khalihaan are being provided by the scientists of Agriculture Universities like Chandra Shekhar Azad Agriculture University and Pant Nagar Agriculture University and also Ministry of Agriculture, Govt. of UP and Uttranchal, Gupta said.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. The account size is estimated to be Rs 400 crore

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...