Top Story


Home >> Media – Print >> Article

Dainik Jagran adds 30th edition to its kitty with launch of Siliguri edition

Font Size   16
Dainik Jagran adds 30th edition to its kitty with launch of Siliguri edition

After launching its Indore edition, Dainik Jagran has now forayed into Siliguri. The paper launched its Siliguri edition on July 1, 2006. The new offering is the 30th edition from the Jagran stable.

Explaining the reason behind launching the Siliguri edition, Sunil Gupta, Director, Dainik Jagran, said, “Siliguri is a growing trade centre and after the opening of the Nathula Pass (Sino-Indian border) on July 6, 2006 in Sikkim, this place will scale new height and get strategic importance at the national scenario. Certainly in such circumstances this live edition will benefit the group as well as the nation.”

Gupta further said that apart from becoming the 30th edition, the Siliguri edition would be the first in Bengal as well as would be the gateway to the North-East.

The paper is priced at Rs 2.50.

For the record, Dainik Jagran used to cater to that market through Bhagalpur so far, but now the Group has made its full-fledged presence in Siliguri. The content of the new edition is going to be as per Jagran’s policy and tradition.

With the opening up of the Sino-India border in Sikkim, Silguri is gaining momentum as a favoured destination for Hindi dailies. Commenting on the market potential, Gupta, said, “It is very bright. We will do very well there and I think with an increase in the economic activities there, we should be able to double our present numbers.”

It may be noted here that the people of Siliguri already have access to Hindi papers like Rajasthan Patrika and Prabhat Khabar, besides the local papers, and now with the entry of Dainik Jagran, they will have another choice before them. On the competition aspect, Gupta dismissed having any competition from any of the Hindi newspapers in Siliguri.

As far as the circulation is concerned, Gupta said, “We are on 21,500 copies.” In order to create a buzz around its new edition, the paper is currently focusing on banners, hoardings and personal contact programmes.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by