Dainik Bhaskar has entered into a strategic alliance with Bridgestone World Series Hockey. In addition, the media major has signed on as global partner for WSH team Bhopal Badshahs.
Commenting on the development, Girish Agarwal, Director, DB Corp Ltd, said, “We are thrilled to partner the inaugural Bridgestone World Series Hockey. We see a natural strategic fit in terms of our markets and strong hockey consumption belts in India.”
He further said, “Besides, it is also an emotional decision for us to be associated with Bhopal Badshahs, as hockey has a strong legacy in this part of India. We plan to leverage this alliance and work with WSH in creating multiple outreach programmes in schools and colleges to give the much needed fillip to the sport at the grass root level.”
Nimbus Sport COO Yannick Colaco, added here, “We are delighted to welcome one of India’s largest media groups Dainik Bhaskar as a strong partner for the landmark Bridgestone World Series Hockey. With passionate commitment and tremendous involvement, Dainik Bhaskar will be playing a critical role in promoting and developing the sport in the Hindi heartland. It is a definite win-win partnership.”
The Bridgestone World Series Hockey will be held from February 29 to April 2, 2012, and will involve 200 leading players – Indian as well as international. The eight venues for the inaugural edition of the league are Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. Chandigarh Comets will face off against Bhopal Badshahs in the first tie of the tournament on their home ground.
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