Top Story


Home >> Media – Print >> Article

Dainik Bhaskar launches Hindi financial daily Business Bhaskar in Bhopal

Font Size   16
Dainik Bhaskar launches Hindi financial daily Business Bhaskar in Bhopal

Dainik Bhaskar has launched its Hindi financial daily, Business Bhaskar, in Bhopal on June 27. Business Bhaskar’s Bhopal edition will have an initial print run of more than 20,000 copies. The pink broadsheet has 12 pages and is an all colour product priced at Rs 1.50.

The newspaper was unveiled by Venugopal Dhoot, Chairman and MD, Videocon at a ceremony on June 27.

Speaking on the launch, Rajiv Jaitly, President-Ad Sales and Marketing, DB Corp Ltd, said, “We understand the needs of the readers in India’s Tier II cities. Bhaskar’s presence in these markets is due to our understanding of the local cultural, informational and the new emerging needs. Hence, the Hindi financial daily that will meet their informational needs with regards to the international, national as well as the local business environment.”

He further said, “The new editorial team, headed by Yatish Rajawat, has been working to create a product that will provide our readers with the business content they seek.”

Rajawat, Editor, Business Bhaskar, said, “Due to the rapid economic growth in Tier II towns in India, there is an increased need for a Hindi financial daily in these cities. Business Bhaskar will address this need and will cover news relevant to entrepreneurs as well as working professionals.”

He added, “In true Bhaskar tradition, the launch of the new financial daily was preceded by a pre-launch survey in Bhopal, This helped us to further understand the needs and the gaps in the market with respect to business and financial information helping us develop a product ‘by the people and defined by their needs’.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube