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Dainik Bhaskar introduces Realtime Reporting model; trains 220 reporters

30-June-2010
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Dainik Bhaskar introduces Realtime Reporting model; trains 220 reporters

‘Realtime Reporting’ involves filing a report from the field as it happens, exactly where it happens. Though this has been happening in television news via OB vans, the print (and online) media has remained neutral to these developments. But now, Dainik Bhaskar has taken the initiative to fill this gap by getting around 220 top reporters trained to become multimedia reporters.

Equipped with the latest model laptops, high speed wireless connections and cameras, the reporters file directly from the field, uploading the news on the web and print as breaking news or the latest releases. The news is uplinked from the laptop through proprietary matrix technology and Bhaskar.com readers continuously get the latest version of the news stories.

Speaking on the initial investment on this new reporting model, Yatish Rajawat, Managing Editor, Dainik Bhaskar Group, said, “The biggest investment in this initiative is in changing the mindset and training journalists. Besides this, there has been a substantial investment made in the technology infrastructure both for hardware and software. The truth is that post the initial hiccups, we are now enjoying the new breed of hyper journalism.”

The first phase of real time reporting covers 13 major cities of Madhya Pradesh, Chhattisgarh, Rajasthan, Gujarat, and Punjab. These include Bhopal, Indore, Raipur, Jaipur, Jodhpur, Udaipur, Ahmedabad, Surat, Varodara, Chandigarh, and Ludhiana, among others. “The training of next set of journalists is on as we speak and soon the width and depth of this team of multimedia journalists will be enhanced,” Rajawat added.

He further said, “While most of the newspapers continue to take the net as a static impression of their print, at Dainik Bhaskar, we are merging it with the reporting output for print and the Internet. It also enables us to differentiate our newspaper content substantially.”

Through this new model, the early flow of news will benefit the newspaper as well since events will be covered in greater detail. Internet readers will also get the benefit of news as it happens, when it happens. The time involved in accessing and evaluating latest news will reduce, allowing additional time for analysis and further probes and will also enhance width and depth of local news coverage significantly.

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