Top Story

e4m_logo.png

Home >> Media – Print >> Article

Daily Thanthi to launch Mumbai edition on September 5

02-September-2008
Font Size   16
Daily Thanthi to launch Mumbai edition on September 5

Daily Thanthi, the second largest circulated daily in Tamil Nadu, is launching its Mumbai edition on September 5. This will be the third edition of the newspaper outside Tamil Nadu, the other two being Bangalore and Pondicherry. The Mumbai edition would be the 15th edition of the newspaper. Initially, Daily Thanthi would be printing 50,000 copies in Mumbai.

Daily Thanthi is planning a high-decibel marketing campaign around the launch. According to Skandraaj, Chief Operating Officer, Malar Publications, the publishers of Daily Thanthi, they were taking all possible mediums in getting across the message. “We have taken hoardings, posters, bus panels. We will be also taken spaces in newspapers and trade magazines and websites,” he added.

Mumbai being big market, Daily Thanthi foresees good revenues. “This is our first edition outside South India, and unlike Delhi, where the Tamil speaking population is scattered, Mumbai has some pockets and reaching the Mumbai Tamil speaking audience in the commercial capital is also very easy. We see a good revenue potential here,” Skandraaj said.

When asked whether the Group was mulling an edition in Delhi as well, he said there was no such plan. “We are sending around 3,500 copes to Delhi everyday to reach out to our readers there. As far as Delhi is concerned, the cost of reaching out to our target audience is very high,” he ecplained.

According to ABC (Audit Bureau of Circulation) report for the period January-June 2008, Daily Thanthi had a circulation of around 969,000 copies, an increase of around 50,000 copies against the 917,000 net paid copies during ABC January-December 2007.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)