Top Story

Home >> Media–Print >> Article

Dailies target youth for Uttarakhand Assembly polls

13-January-2012
Font Size   16
Dailies target youth for Uttarakhand Assembly polls

With a large number of young voters in Uttarakhand, dailies as well as political parties are gearing up with communication targeted at them.

Speaking to exchange4media, Vinay Maheshwari, Vice-President - Sales & Market Development, Dainik Bhaskar, said, “The main target is youth as the number of young voters in Uttarakhand is very high and they are going to play a vital role in the selection of the candidates.”

He further said. “We have planned to cover these elections extensively and will soon launch our special page dedicated to the elections.”

Hindustan is ready with its election coverage special, which the paper has named ‘Aao Rajneeti Karein’. The paper is targeting first time voters and providing them a platform to express their views about the elections and various issues of concern, besides encouraging them to come out and cast their votes.

Speaking about the election coverage plans of local daily Janwani, the paper’ Editor, Yashpal, said, “Our paper is published from Meerut and will cover the Assembly elections in both Uttarakhand and Uttar Pradesh. We have planned to project what the youth think and the changes that they want.”

He added, “We have one page dedicated to the elections, called ‘Satta Sangram’. Through this we would give a voice to the common people and make those in power aware of what they want.”

Political parties gear up too
Meanwhile, political parties are busy preparing their communication strategy for the polls. Bhartiya Janata Party spokesman of Uttarakhand, Mukesh Mahendraug, told exchange4media, “We are promoting our party in a limited way as per the Election Commission guidelines and also spending the certain amount, which has been finalised. Print media is our priority as they are the main players in the market. From January 15 onwards, we have also planned to approach the electronic media, besides conducting political rallies throughout the state.”

Indian National Congress is keeping its election plans simple and not using media very extensively. “We are not using any certain medium for promotion in the coming elections, rather we are focusing on reaching people directly. Rahul Gandhi and other leaders of our party are visiting various districts and connecting with the people one on one so that they can know us better,” said Rashid Alvi, the Congress spokesperson.

Tags Dainik Bhaskar Vinay Maheswari Yashpal Janwani Bhartiya Janta Party Mukesh Mahendraug Indian National Congress Rashid Alvi

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before