Top Story


Home >> Media – Print >> Article

Daewoo defaults payment to its ad agency

Font Size   16
Daewoo defaults payment to its ad agency

The Indian Newspapers Association has suspended print ads of the Korean firm, as it has defaulted on payments to one of its advertising agencies, Crayons. Interestingly enough it is a paltry sum of Rs 7.16 lakh that has proved to be Daewoo's undoing.

Crayons, which has capitalised billings worth Rs 28 crore, was the regional agency for Daewoo in 1999-2000 and handled the print campaigns for Delhi and near by regions.

Interestingly enough Daewoo's current agency which is Enterprise Nexus has no complaints against the firm. Enterprise was signed on this year by Daewoo and was behind the new look Total Spice campaign for Matiz.

The whole episode throws up an age old problem confronting Indian advertising agencies. Recently AAAI (the Advertising Agencies Association of India) issued a notice that J K Tyres had defaulted payment to the tune of Rs 1.8 crore to O&M. Despite that, another agency, Contract (which interestingly belongs to the same WPP fraternity) picked up the JK Tyres account.

According to agency sources, AAAI is fairly toothless and so often agencies disregard their notices. And while INS keeps a check on print ads, there's no way of enforcing discipline on non print ads such as on television etc.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.