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Daewoo account under review

06-July-2001
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Daewoo account under review

The Rs 20 crore Daewoo Motors India Ltd's advertising business is under review. The Enterprise Nexus in Delhi currently handles the company’s communications business.

Enterprise Nexus has denied any move by the company to shift the account.

Currently, Daewoo's car portfolio has only two products: Matiz and Nexia. The company is currently conducting roadshows across the country to launch three new cars -- Magnus, Nubira II and Lanos II. While Magnus is a luxury car, Nubira II is for the upper mid-segment. Few years’ back Daewoo Motors had sacked its advertising agency Equus and then appointed Enterprise Nexus.

Industry sources say that Daewoo has also invited Equus. While Equus has declined the offer, Euro RSCG is one of the agencies, which has already made its presentation. Several other agencies, which do not have an automobile account in their portfolio, are likely to make presentations.

The company sources say that the move is part of the company's new drive towards a new and aggressive marketing strategy. The company has also been on a business restructuring drive for the past six months.

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