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Consumer durables advertising in print up 9 pc in 2009: AdEx Analysis

08-March-2010
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Consumer durables advertising in print up 9 pc in 2009: AdEx Analysis

Consumer durables advertising in print increased by 9 per cent during 2009, as compared to 2008. Television sets was the most advertised category of the consumer durables sector in print, with LG Electronics India Ltd ruling in advertising of consumer durables in print during 2009. More

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Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...