Top Story


Home >> Media – Print >> Article

Consumer durables advertising in print drops 20 pc in H1 2008 – AdEx Analysis

Font Size   16
Consumer durables advertising in print drops 20 pc in H1 2008 – AdEx Analysis

Consumer durables advertising in print dipped by 20 per cent during the first half of 2008 as compared to the corresponding period of 2007. Television sets had the largest share of the consumer durables advertising pie in print during the period. LGEIL was the No. 1 advertiser in print, while Samsung Bio Sleep was the most advertised new consumer durable brand in H1 2008.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.