Top Story

e4m_logo.png

Home >> Media – Print >> Article

Coming soon – a Ready Reckoner on the Indian magazine industry

04-May-2007
Font Size   16
Coming soon – a Ready Reckoner on the Indian magazine industry

The exchange4media Group has undertaken an initiative to provide comprehensive information on the Indian magazine industry -- from resources to players and their standing in the industry to other details like the nature of advertising done in various magazine products and so on.

In association with TAM AdEx and Conversant Info Solutions, the e4m Group’s ‘Ready Reckoner’ on the Indian magazine industry will be released along with the May 2007 issue of the ‘Pitch’, a group publication. The reckoner attempts to provide readers with a complete overview of the Indian magazine market.

An official communiqué states: “The Indian magazine industry is a rich amalgam of robust reporting and top quality presentation on diverse areas of human and professional interest. The magazines meet the information needs of all segments of society, and have indeed given shelf-life to well-researched reports.”

The overview presented in the reckoner will encompass genre-wise details along with critical comments from industry experts and publishers on the prospects and challenges of this rapidly growing segment of the Indian media industry.

Some of the salient features of this report include: analysis of global trends; top advertising categories; brand/product group trends; potential threats and challenges, among many others. The report intends to provide a snapshot of this industry and act as an industry guide for those having interest in the business of Indian magazines.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients