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Coca-Cola to enter into non-alcoholic beverages market

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Coca-Cola to enter into non-alcoholic beverages market

Coca-Cola India plans to expand its portfolio of non-alcoholic commercial beverages by getting into tea and coffee businesses. While the plans for the expansion are still on the drawing board, Coca-Cola is targetting to enter the new business by the end of next year or early 2003.

Before we actually ground these plans, we have to get our logistics in the right place. We expect to be ready with our plans by the end of 2002 or early 2003,” said Sanjiv Gupta, Coca-Cola’s senior vice-president, operations. Tea and coffee account for almost 75 per cent of the total non-alcoholic beverages, while carbonated drinks has just 2 per cent.

Coca-Cola also announced the national launch of its first ever powdered soft drink concentrate Sunfill.


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