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Coca-Cola kicks off 11-city indipop tour in association with B4U

31-May-2001
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Coca-Cola kicks off 11-city indipop tour in association with B4U

Coca-Cola India has kicked off a 11-city indipop tour titled “Full Volume” in association with B4U. The aim of this tour is to reach out to smaller cities which contributes 50 per cent of its total sales in India.

The first show was flagged off in Pune, last week, more shows will be rolled out with in a month in Nasik, Baroda, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Lucknow, Jamshedpur, Hyderabad and Chennai.

In another promotion, Coca-Cola launched a mega contest – Coca-Cola Live and Loud Contests—alongwith the latest Geri Halliwell album “Scream If You Want to Go Faster” on Coca-Cola Enjoyzone.

Coca-Cola will reward consumers with trips to watch Deep Purple Live in Concert in Europe in August, Swatch watches and music hampers.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)