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Coca-Cola gets serious about water business

31-January-2001
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Coca-Cola gets serious about water business

Coca-Cola India is getting serious on its water business. The company expects its water brand Kinley to contribute about 5 percent to its total turnover this year.

The company is also planning an expansion of its water bottling operations. Kinley water, launched in August 2000 in 1-litre PET bottle at Rs 10, has not been rolled out nationally so far. The brand is yet to be distributed in the East. It was launched in Goa, this week. The water is currently being produced at Coca-Cola's three greenfield manufacturing plants located at Bidadi, near Bangalore, Dasna in UP, and Goa.

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