Top Story

Home >> Media–Print >> Article

Coaching centres ad new chapter this June

16-August-2005
Font Size   16
Coaching centres ad new chapter this June

The reopening of colleges and other career institutions after the summer break possibly explains the dominance of coaching classes as high-spending advertisers in the print medium in June. Hyundai Santro and a couple of other auto brands were also part of the high-spending list.

There was a time when coaching classes were viewed with embarrassment, as 'marginal' institutions for weak students. No more. Over the years, they have firmly established themselves as part of the education system. And through high-visibility advertising, they have anointed themselves as the necessary route for high-performance results.

However, it is in the last one year or so that coaching classes are in fact competing to grab a slot among the Top 10 advertisers in the print media. In June, there were as many as three such brands.

Chate Classes was at No 3 with a spend of Rs 2.7 crore, followed by the Vellore Institute of Technology that spent Rs 2.6 crore. Brilliant Tutorials ranked third with a budget of Rs 2.2 crore. The month of June saw management institute IIPM being displaced for the No 1 slot by Hewlett Packard (HP) that spent Rs 3.9 crore. With admissions being closed, IIPM went off the Top Spenders list.

Auto brands were another dominant feature in the June list. The heavily advertised Hyundai brand 'Santro' was expectedly at the top at No 2 with a spend of Rs 3.8 crore, as compared to May when Santro was at No 5 with a spend of Rs 2.6 crore. Maruti's various car brands were at No 6, with a total spend of Rs 2.33 crore. Toyota Corolla, a new brand on the Indian roads, grabbed the No 9 spot with an ad spend of Rs 2.26 crore.

'Spend-O-Meter' is the monthly media monitor, tracking advertising spends of the big brands in television and print. It is brought to you exclusively by TAM Media and ET. AdEx India, a TAM Media subsidiary, follows the advertising spends using card rates. However, these have been reworked to actual market estimates.

Other high-spending brands included Jet Airways' Superliner - the international service of the airline - that figured at No 6 jointly with Maruti, with a spend of Rs 2.33 crore. Also in the Top 10 list was Suzlon Energy at No 8 with a spend of Rs 2.32 crore. The month of June saw a total of 35,650 brands advertising in the print medium in newspapers as against 34,170 brands in May.

(The previous 'Spend-O-Meter' column published in the ET dated August 9, '05, the 'Lux Cozi' brand has been incorrectly classified as an HLL. brand. The error is regretted.)

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'