Home >> Media–Print >> Article

CineMaya in strategic distribution tie-up with Telugu Times in the US

18-March-2008
Font Size   16
CineMaya in strategic distribution tie-up with Telugu Times in the US

US-based CineMaya Media Group, which concentrates specifically on the Indian Disapora in North America, recently tied up with Telugu Times for distribution in the US. CineMaya has also been gradually spreading its presence in India through platforms across the spectrum of media, entertainment and marketing.

The tie-up with Telugu Times was announced by Nayan Padrai, President, CineMaya. Telugu Times is the first Global Telugu newspaper published from San Jose/New York, USA, since February 2004. Speaking on the occasion, Subba Row V Chennuri, Managing Director, Telugu Times, expressed his happiness on the tie-up.

Jayaram Komati, Chairman, Telugu Times, said, “We are happy to be associated with CineMaya, a publicly traded company in North America. In the US, Malayalees, Punjabis, Gujaratis, Tamilians and other Indian communities have newspapers in their own languages, and Telugu Times filled in the gap for the Telugu community. Telugu Times has become known not only a media vehicle for the Telugu community for comprehensive news, but also a media connection between the community and its motherland.”

The CineMaya Group would distribute and market Telugu Times in North America. Telugu Times is owned by Telugu Times Media Inc. USA. Recently, the CineMaya Group had bought a majority stake in the publication and the right to publish it in the region. The monthly tabloid targets Telugu NRIs living in North America, who form almost 23 per cent of the total Indian population living in the region. Beginning April, the CineMaya Group hopes to publish it bi-monthly. The tabloid has 32 pages and a circulation of 20,000 copies.

Other publications under the banner of the CineMaya Group include The Indian Express’ weekly North American edition and Divya Bhaskar’s weekly Gujarati North American edition. All the publications have a 4:6 ratio of North American and Indian content.

Through its film and production division, CineMaya Films, established last year in Mumbai, the Group plans to foray into films and content creation for television channels. The division aims to create content that is engaging and gripping for the young audience in India.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey