Home >> Media–Print >> Article

Chitralekha Gujarati launching US edition this month

16-January-2006
Font Size   16
Chitralekha Gujarati launching US edition this month

The Chitralekha Group, publishers of Chitralekha Gujarati, is launching a USA/Canada edition in January. Gujaratis constitute a whopping 40 per cent of Indians residing in America, and Chitralekha, with its 57-year-old lineage, is a fondly remembered household name amongst these expatriates. Hence, an edition providing news and information about their homeland coupled with some local content has been long awaited by these non-resident Gujaratis to connect to their roots.

Maulik Kotak, Chairman of the Chitralekha Group, said, “We are very excited about the project and the initial reaction has been very positive.”

Added Mitrajit Bhattacharya, Publisher, Chitralekha, “It was a natural extension to take the brand to the largest non-resident Gujarati (NRG) market, the US. We have set up a very capable infrastructure in the US to handle printing, subscription, distribution, marketing and ad sales. We are printing the magazine in Maryland and have large subscriber bases in New York, New Jersey, Boston, Chicago, LA, Houston, Toronto, etc. This edition is an ideal vehicle for advertisers like retailers, tour operators, tourism boards, etc., who are looking to attract the affluent NRGs and we are very happy with the ad bookings in the initial issues.”

The launch is backed by a huge media blitz in America with advertisements in TV and radio. Starting with a print run of 15,000 copies, the edition has received an overwhelming response from subscribers as well as the advertising fraternity wanting to catch the attention of a captive non-resident Gujarati audience. The price per copy has been fixed at $65 in the US and $80 in Canada. The ad rates have been fixed at $1,500 (Rs 66,000) for a full- page colour ad.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.