Top Story


Home >> Media – Print >> Article

Channel V to put its might behind Gaurav to do a Cyrus

Font Size   16
Channel V to put its might behind Gaurav to do a Cyrus

Star TV owned music channel is putting its might behind veejay Gaurav to transform him into as much a marketable proposition as MTV’s Cyrus Broacha. Another revenue stream, which the channel is considering, is extending its brand to merchandise. Channel V is also looking at acquiring a more aggressive strategy for ‘’.

Also on the cards is a revamp of the programming mix. This is not the first time Channel V has talked of revamping its look. Roughly a year back, Channel V had wanted to position itself on the ‘youth’ platform but met with lukewarm response as per the TRP charts.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)