Top Story

e4m_logo.png

Home >> Media – Print >> Article

Cadbury all set to launch global confectionery brands

06-July-2001
Font Size   16
Cadbury all set to launch global confectionery brands

Chocolate major, Cadbury India, plans to launch some of its global confectionery brands in India. Cadbury India, a subsidiary of Cadbury Schweppes, currently has brands such as Dairy Milk, Five Star, Perk, Milk Treat, Eclairs and Gollum in its local portfolio. The global collection includes confectionery products such as Flake, TimeOut, Wispa, Caramel, Fuse and Cherry Ripe.

In sugar confectionery, its brands are Bassett's, Maynards, Pascall and Trebor. The products range from wine gums, fruit pastilles and liquorice allsorts to sugar-free mints and bubble gum. Other confectionery brands include Maynard Wine Gums, Bassett's Liquorice Allsorts, Trebor Extra Strong Mints, Trebor Mighty Mints (sugar-free mints) and Trebor Softmints.

In Argentina, the global major's brands include Beldent and Bazooka. It recently entered the Chinese gum market through the acquisition of Wuxi Leaf and Sportlife brands.

Cadbury India continues to dominate the domestic chocolate market with about 70 per cent market share. However, Nestle, with about 20 per cent market share, has emerged as a competitor.

Cadbury India said in a recent presentation to analysts that its strategy is to increase the share of chocolate purchases in the total impulse purchase category, which is currently at 6.1 per cent. To achieve this, it plans to drive volumes by focussing on areas such as impulse snacking, child connectivity, and gifting and new channels.

In sugar confectionery, while the market is growing at 15 per cent, the presence of unorganised sectors makes it a difficult market to crack for the company. It has a market share of about 4 per cent. The domestic organised sugar confectionery market is five times bigger than the premium chocolates segment.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by