Top Story


Home >> Media – Print >> Article

BW Businessworld appoints Mudit Swarup as Director-Strategic Partnerships

Font Size   16
BW Businessworld appoints Mudit Swarup as Director-Strategic Partnerships

BW Businessworld has appointed Mudit  Swarup as Director-Strategic Partnerships with a mandate to curate long term brand alliances for flagship BW initiatives and co-create sponsored content for the BW communities which have come to be known as the most engaged platform for Industry leading speakers, sponsors and audiences.

Prior to this, Swarup was working as General Manager & Region Head - Content Marketing at the Times Television Network. He led the strategic content initiatives for Times Now & ET Now. Swarup is a brand solutions specialist and has managed some of the most successful properties of TTN such as : Maruti India Road Safety Mission & Awards, VLCC Stand Up India, Max Bupa Walk for Health, Yatra Times Passion Trails, Kohler Pecha-Kucha Nights, Sensodyne Wake up to Tooth Sensitivity among others. He is also the architect of the Huawei Times Digital India Summit & Awards supported by Nasscom Foundation, MAIT, FICCI and officially supported by Govt. Of India.

Prior to Times, Swarup was leading the team at Percept Sports & Entertainment on Strategy Planning & New Business. He has been associated in the past with the India-Japan Global Partnership Initiative and Dainik Jagran Group too.

Commenting on his new role, Swarup said, “I’m happy to join BW, a brand we all have grown up reading and trusting. I look forward to play a meaningful role in its journey of transformation that lies ahead.”

Speaking about the new appointment, Anurag Batra Chairman of BW Businessworld said, “BusinessWorld is for digital natives and is a digitally enabled editorial platform, that connects with audiences using Social Media, Analytics and Cloud, in today’s digital and experientially led media economy. We welcome Mudit who brings along rich experience and innovative perspectives to help BW further leverage its leadership position. ”

A business management graduate from Bangalore University, Swarup is a Competent Communicator in Public Speaking from Toastmasters, USA and an International Diploma holder from University of Cambridge.

Tags Times Television network BW Businessworld Mudit Swarup VLCC

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial