Top Story

e4m_logo.png

Home >> Media – Print >> Article

Business Standard launches Lucknow edition from June 1

08-June-2006
Font Size   16
Business Standard launches Lucknow edition from June 1

Business Standard has launched its Lucknow edition, the pink daily’s eighth edition, from June 1, 2006. The edition is being printed from Lucknow itself and has begun with a print run of 5,000 copies.

Speaking on the need for a Lucknow edition, Mukul Choudhari, Senior Manager, Brand and Communication, Business Standard, explained, “Lucknow had absolutely no business daily. The pink papers came into the city from Delhi and hence, reached the city only by 2 pm and to the business TG by 3-3.30 pm, which left them with just an hour before the market closed.”

He further said, “Lucknow is a growing market. The insight we had was that people would get the market information faxed from Delhi and pay almost Rs 50 to get these. This indicated the need for a business paper in the city and hence, we decided to launch an edition there.”

Business Standard has rented the Indian Express Group’s print facility in Lucknow to print this edition. “Hitherto, Lucknow was being serviced from Delhi, but in order to be present in the morning hours, we needed to print the paper from Lucknow itself,” Choudhari explained.

He informed that the Lucknow market had its own independent team of reporters as well as a marketing and sales division. “Business Standard’s supplement ,‘Accent’, has localised content and Lucknow edition has its own local pages, which is why we needed a set of reporters for the city. We have to take cognizance of the fact that there are issues that a Lucknow reader would be more interested in. For instance, Sahara would be of more interest to Lucknow readers than even Reliance,” maintained Choudhari.

Though Business Standard has not yet begun selling the Lucknow edition separately, Choudhari informed that this would commence soon.

The other markets where the business daily is present are Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Ahmedabad. Business Standard has three print sites – Chandigadh, Cochin and Pune.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube