Top Story

Home >> Media–Print >> Article

Business Line to foray into Gujarat with its 17th edition

22-May-2013
Font Size   16
Business Line to foray into Gujarat with its 17th edition

The Hindu Group of Publications is foraying into Gujarat with the launch of its business daily Business Line in Ahmedabad on May 25, 2013. The Ahmedabad edition of Business Line will be the 17th edition of the paper and will also cater to cities such as Surat, Baroda, Rajkot and Jamnagar, among others.

Business line is already present in markets such as Mumbai, Delhi, Chennai, Bangalore, and Hyderabad, among others.

Talking to exchange4media on the latest foray, Arun Anant, CEO, Kasturi & Sons said, “Gujarat is an important region for business. We have been serving this market from Mumbai for long. With the edition from Ahmedabad, we hope to cater to the Gujarati readers’ information needs better.”

The objective of foraying into the Gujarat market is to be present in all the major metros. Gujarat being an industrialist state, Business Line wants to have a deeper penetration among the population. The newspaper saw a vacuum and the launch is seen to fill the void.

Commenting on the competition from other existing players, Suresh Srinivasan, Vice-President, The Hindu said, “Business Line has been distinctive with its hallmark quality coverage in business and industry. Its coverage on wealth and investment management is vastly superior as compared to other publications and will resonate well with the business community in Gujarat. Besides, no other business paper covers commodities and agriculture as well as Business Line, which are also our strength areas and should connect well with the local business community. Moreover, Business Line is a premium quality product that offers great value for money. Being a popular business daily in other markets, it is bound to engage and connect well here too.”

The cover price of Business Line’s Ahmedabad edition has been kept at the same level of that in other cities – Rs 4 on weekdays and Rs 5 on Sundays. The paper will be published on all seven days of the week. The initial print run is expected to be around 8,500 copies.

The Ahmedabad edition will be launched by Gujarat Chief Minister Narendra Modi. The launch event will be telecast jointly by The Hindu’s business TV channel partner and supported by some outdoor promos.

The paper will be promoted via radio and outdoor mediums. The advertiser profile for Business Line’s Ahmedabad edition includes BFSIs, PSUs and SMEs.

Tags The Hindu Group of Publications Business Line Arun Anant Suresh Srinivasan Narendra Modi Ahmedabad Gujarat

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'