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Breakfast cereals Print advertising up 69% in Jan–Oct ’04, says AdEx study

13-December-2004
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Breakfast cereals Print advertising up 69% in Jan–Oct ’04, says AdEx study

Advertising of breakfast cereals in Print shot up by 69 per cent during January-October 2004, compared to the same period last year. The advertising in this category peaked in February 2004. Kellogg’s has been the highest spender.

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