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BPCL launches ‘Pure for sure’ campaign to woo customers

24-August-2001
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BPCL launches ‘Pure for sure’ campaign to woo customers

Bharat Petroleum Corporation Ltd. (BPCL) today launched its 'Pure for sure' campaign in eastern India in a bid to win over customers with an assurance on the quality and quantity of fuel and lubricants sold at its outlets. In the first phase, 98 petrol pumps would be covered and several hundred would be added later in phases.

The campaign would address reservations in the minds of customers about the quality and quantity of fuel sold by dealers by providing self check devices and other value-added facilities at select pumps.

The 'Pure for sure' campaign would be developed as a brand to identify the selected outlets and prominent displays would be used to get cars to turn in.

The company will invest in tamper proof tankers and dispensing devices, besides conducting regular checks at outlets, indicated company officials.

In a parallel development, the Oil Industry Safety Directorate (OISD) and BPCL have organised a workshop to train public sector oil company managers in improved safety measures and preventive practices to avert accidents.

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