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Biscuits advertising spends grew 62% in 2005 compared to 2004: AdEx study

16-January-2006
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Biscuits advertising spends grew 62% in 2005 compared to 2004: AdEx study

The biscuits category witnessed a substantial increase in print advertising in 2005. The largest spender among biscuit brands was Priya Gold Biscuits. Interestingly, only 8 per cent of the overall print ad spend went to children’s publications.

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