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Baby Care product advertising in Print media in 2005

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Baby Care product advertising in Print media in 2005

The Baby care category contributed only 1% of FMCG advertising in Print in 2005. Significantly, Baby Massage applications contributed to the colossal 162% growth in 2005 in this category. While West and North Zone publications cornered 27% share each of the category's ad spend, 'Himani Sonachandi Healthy' was the top baby care brand advertised.

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