Top Story

e4m_logo.png

Home >> Media – Print >> Article

Aroma of the ink: Print ad spends for perfumes grows 50%, says AdEx study

19-July-2004
Font Size   16
Aroma of the ink: Print ad spends for perfumes grows 50%, says AdEx study

Ad spends of perfume category on print media shot up by 50% in 2003 over the previous year. The AdEx study shows a seasonal trend with spends peaking in the fourth quarter. HLL emerges as the leading advertiser on print in 2003.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular