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Analysis of Hair Care advertising in Print during Jan-Aug 2006: AdEx study

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Analysis of Hair Care advertising in Print during Jan-Aug 2006: AdEx study

Hair Care Print advertising saw a 17 per cent growth in Jan-Aug ’06 over Jan-Aug ’05. Hair Oils contributed the maximum share at 43 per cent of the category’s print advertising in this period, while Hair Conditioners observed a huge six-fold rise. Hair Care advertising was skewed towards newspapers with Northern newspapers getting the maximum advertising.


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