Top Story

e4m_logo.png

Home >> Media – Print >> Article

Amul plans to beat HLL in the ice cream business

13-October-2001
Font Size   16
Amul plans to beat HLL in the ice cream business

As part of its ambitious plans to beat arch-rival HLL in the ice-cream business, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells its products under Amul brand, is setting up three more manufacturing facilities to raise its total capacity by a substantial 40 per cent. Buoyed by the surging sales of Amul ice cream GCMMF has set a single point agenda for 2001-02: to match HLL’s 40 per cent market share.

At present Amul has a 27 per cent market share in the 60 million litres a year organised market. While one plant will be set up somewhere close to Delhi, second one will be set up in Madhya Pradesh to cater to the eastern and central regions. A third plant will be set up in Kolkata to cater to the West Bengal market.

Though Amul is already, selling its ice-creams in the northern market, setting up a full-fledged unit there makes it more viable to service the region. Though Amul will not sell its ice cream in Delhi as per a mutual agreement with Mother Dairy, it will be in a better position to cater to markets of Uttar Pradesh, Bihar, Rajasthan, Punjab and Haryana.

At present, GCMMF has three ice-cream plants in Gujarat and one each in Delhi and Maharashtra and Karnataka. With the three new plants in place, Amul will be covering the entire country except the NorthEast, Delhi and part of Andhra Pradesh.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...