Top Story

Home >> Media–Print >> Article

Amul on a launch spree

25-January-2002
Font Size   16
Amul on a launch spree

Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) which markets the Amul brand, has lined up many products for launch this year. The products, which are being launched in phases, include Amul Infant Formula - I & II, mini cones and chocobars, frozen pizzas, Snow Cap Softy Mix and Kulfi mix powder.

Amul is the first brand where softy mix will be available in cartons and will be priced at Rs 50 for a one-litre pack unlike other brands which sell at around Rs 64 for a litre. The other products which the Rs 2,500-crore company is working on are tomato soup and kadhi.

According to the company sources, Amul's "Janata pizza" was a huge success. Over 1,000 outlets across the country were selling 30,000 pizzas a day. In Chennai, 1,200 pizzas were being sold everyday. Amul's success in this segment and the ice-cream segment was notable for the triumph of a domestic brand beating multinational players on the strengths of quality and price.

Since its launch four years ago, Amul ice-cream had sold 23 million litres till last year. According to company sources, the brand is expected to beat Kwality Walls, whose sales were stagnating, by 2005.

Both Amul and Kwality Walls had 41 per cent share of the market currently, except in Chennai, where the latter dominated.

GCMMF, which is growing at a rate of 50 per cent, is also planning to launch Funny Faces, Sundaes, Smarties and Milk lollies under the Fundoo clutch of Amul products. Another new launch would be the Tempting Pack. Ice-cream cakes and an extruded ice-cream product called Megabite are also in the pipeline.

In the Rs 460-crore, 25,000 tonne infant milk substitute category, Amul is expected to do well as the main competitor, Nestle's Lactogen, which is priced much higher than Amul's offering, which is Rs 105 for a 500 gm tin. Nestle, which has another similar product, Nestogen, has 62 per cent market share as of now. GCMMF's other offering, Amulspray, has 30 per cent. The company also plans to introduce weaning foods later.

Source: Business Line

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before