Top Story


Home >> Media – Print >> Article

AIM proposes introduction of special postal transmission rate to Finance Minister

Font Size   16
AIM proposes introduction of special postal transmission rate to Finance Minister

The Association of Indian Magazines (AIM), which represents the Indian magazine industry, has sent a pre-budget memorandum to Finance Minister P Chidambaram. The Association has requested for introduction of special rate for postal transmission of magazines.

AIM has requested for special registration charges for magazines to be introduced, costing around Rs 5 per article. “Most publishers would find even that very high. But in the interest of readers, we request that this special rate be introduced,” said AIM.

The Association has also requested to ensure that light-weight coated (LWC) paper up to 70 grams per square metre (GSM) be recognised on the same platform as that of newsprint used for printing and publishing of periodicals and magazines, which are recognised by the Registrar of Newspapers for India (RNI). AIM has requested to continue the treatment in the ensuing finance bill too.

AIM has also requested that LWC paper import of up to 80 GSM be permitted, instead of the present ceiling of 70 GSM LWC, as this would ensure that Indian magazines also are available with great quality production and can compete more effectively with international magazines. In the memorandum, AIM also brought to light that LWC paper up to 80 GSM was not being manufactured in India.

AIM also requested that since literacy rate in India was going up, and to provide news magazines at affordable price to the people, the cost of paper for printing periodicals and news magazines needed to be kept low, as paper cost accounted for major percentage of total production cost.

All publishing industries, especially the magazine publishing industry, have more service costs, in terms of travel, boarding and lodging, conveyance, newsgathering expenses, entertainment and more. Hence, AIM has made a request to treat these costs on par with the concessions given to the software industry for all purposes to charging the fringe benefit tax (FBT).


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube